By Eclectablog
Mon Jul 09, 2012
Mon Jul 09, 2012
Seriously? Don't you have any women on your marketing team?
I was with a group of people who ordered Domino's Pizza this past weekend. When the pizzas came, some of them, called "Artisan Pizzas" came in a box with the phrase "NO IS THE NEW YES"in large font across the top. Almost everyone in the room of about a dozen people collectively went "WTF?"
Turns out that the Ann Arbor-based company rolled out this new marketing campaign in April of this year.
The idea behind it is that they have found some topping combinations
that are so perfect that they won't allow customers to screw them up by
altering them. In other words, if customers ask to customize the
toppings on these "Artisan Pizzas", they will be told "no".
Apparently
Domino's, currently owned by Bain Capital and founded by the very
conservative Tom Monaghan, founder of the far-right Thomas More Law Center and other Catholic organizations aimed at promoting his religious views throughout society, doesn't have any women on their marketing team. This new campaign is clearly a mash-up of "___ is the new black" and "No means no".
The latter references unwanted sexual advances made on women.
Just
a few weeks ago, Rep. Lisa Brown made this statement on the floor of
the Michigan House of Representatives, referencing the male-dominated,
Republican attempts to restrict women's access to reproductive health
care:
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